For the second year running, Southern Cross Kids’ Camps (SCKC) joined GoFundraise and Spartan Australia as a Gold Charity Partner, and once again proved just how powerful community fundraising can be when it’s driven by heart and powered by the right technology. By combining their community’s passion with our digital fundraising tools, SCKC turned Spartan race into an opportunity for impact.

Last year, SCKC smashed their fundraising goal by over 60%. In 2025, they came back with a bolder target, recruiting even more supporters to take on the Spartan challenge. Over $32,000 was raised, exceeding their new target by another 30%. More importantly, these funds mean dozens more children impacted by abuse and neglect will experience a week of hope, safety, and joy at an SCKC camp.

Powered by Passionate Fundraisers

What made this year special wasn’t just the dollars raised, but the people behind them. Many of SCKC’s top fundraisers were deeply connected to the charity, as past campers, volunteers, or long-time supporters.

Alycia, the top fundraiser, attended camp as a child and later returned as a Buddy, shared, “I am really passionate about this camp and the mission it has to give hope to children such as myself. This amazing experience is life-changing and I want to be able to give this opportunity to as many children as I can.”

Heather, a long-time SCKC volunteer, explained her motivation to raise funds while tackling the Spartan course. “I know that doing the Spartan challenge won’t be easy, but if these kids at camp can do hard things, then so can I.”

Both Alycia and Heather customised their fundraising pages to tell their stories, and we made it simple for them to share them across social media, email, and messaging with just a few taps. This frictionless sharing meant their supporters could immediately engage, donate, and leave messages of encouragement.

These heartfelt stories show how peer-to-peer fundraising becomes a ripple effect: people who’ve experienced the impact of SCKC firsthand are inspired to give back, rally their networks, and inspire others to join the mission. And through our gamified, personalisable fundraising page, our platform helped amplify their voices, making it easier for these passionate fundraisers to share their why and turn their personal stories into collective impact.

Maximising the Spartan Partnership

As a Gold Charity Partner, SCKC once again leveraged our event fundraising expertise to maximise the full benefits of the Spartan Australia Charity Partnership and supercharge their fundraising:

• Charity Hub: A branded hub centralised their campaign, making it simple for Spartans to fundraise, donors to give, and supporters to follow leaderboards.
• Fundraiser Incentives: Spartans who raised $800 or more earned a free race entry, motivating participants to push themselves further.
• Seamless Registration Integration: Featuring SCKC on Spartan registration pages brought their cause front and centre, helping every racer consider dedicating their run to SCKC.
• Gamified Fundraising: Features like badges, milestones, and real-time progress displays inspired friendly competition and kept fundraisers engaged.

By combining our fundraising tools with the authentic voices of their community, SCKC created a campaign that was both strategic and heart-led.

More Than a Race

Behind every dollar raised is a child’s story being rewritten. SCKC provides week-long camps that give children from backgrounds of abuse and neglect laughter, joy, and hope, often for the first time in their lives.

“SCKC’s success shows exactly why we empower purpose-driven organisations with event partnerships. Their fundraisers brought incredible heart and authenticity to Spartan, proving that when you combine personal passion with the right tools, you can exceed goals and change lives,” shared Stuart Finlayson, CEO of GoFundraise.

Peter Lusk, Fundraising & Events of SCKC, emphasised the value of being a Gold Charity Partner with Spartan: “The partnership has given us a platform to share our mission with thousands of people. This year’s results mean more children will have the chance to experience camp, and the fact that so many of our fundraisers are directly connected to SCKC makes this even more meaningful.”

The Power of Events for Fundraising

SCKC’s success is proof of how events like Spartan Australia can transform fundraising outcomes, when backed by a platform designed for seamless fundraiser journey and engagement. By connecting physical challenges with emotional purpose, participants are motivated not only to race but to rally their communities around a cause they care deeply about.

Interested in unlocking similar results for your charity? Book a call with us to explore event partnership opportunities.

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