Introducing: Personalised Donation Amounts on your Donation Widget

July 17, 2023

We are thrilled to announce the launch of a powerful new feature on GoFundraise: personalised dollar handles for each supporter. This innovative addition will enhance the donor experience by presenting customised donation amounts based on your supporters’ previous donations.

With this new feature, when your supporters visit your event page, they will be greeted with donation amounts tailored to their previous giving history.

Here’s how it works:

  1. Seamless Integration: You provide us with parameters that define the customisation logic and donation amounts for each of your supporters. This could include factors such as donation frequency, average gift amount, or specific milestones. Our platform will use these parameters to generate personalised links for each donor.
  2. Easy Distribution: Once generated, we’ll send the personalised URL’s back to you for distribution. These personalised links can be distributed to donors via EDM’s. This allows you to reach out to your supporters with a direct invitation to contribute based on their previous giving history.
  3. Donor Recognition: When a donor visits your event page, they will see a donation widget that showcases their customised dollar amounts. These amounts are derived from the donor’s previous donations, creating a personalised experience. We can also add images to the custom donation amount.


By using customised donation amounts, you can:

  • Encourage larger donations: By suggesting amounts slightly higher than previous donations, you can inspire donors to increase their giving, ultimately contributing more to your cause.
  • Streamline the Donation Process: Customised dollar handles make it easier for donors to contribute by providing them with relevant and familiar options, eliminating the need for manual input.

  The donation widget on the event homepage showing         custom donation amounts and dollar handles

This new feature will revolutionize the way you engage with your supporters on GoFundraise. It empowers you to build stronger relationships and drive greater impact for your cause.

Reach out to our team today to learn more about this exciting feature and how you can implement it for your organization.

Let’s grow your cause, campaign and peer to peer fundraising!